Lights, Camera, Lashes Platinum Mascara is empowered by Bombshell Boost Complex that cuddles lashes to nourish and condition from root to tip. Its Flick & Flirt Wand fans out lashes, delivering extreme volume, length and curl. Plus, with its perspiration-proof, 16-hour long-wear formula, your lashes stay flake-free and smudge-proof for up to 24 hours.