Introducing the Sony a7 Iv, aptly named "Beyond Basic," a cutting-edge hybrid mirrorless camera that excels in both still photography and video performance. Elevating your creative possibilities, this camera features a newly developed 33MP Exmor R Bsi Cmos sensor with a back-illuminated design, ensuring high clarity, low noise, and vibrant color rendering even in challenging low-light conditions.At the heart of the a7 Iv is the powerful Bionz Xr processor, enabling lightning-fast image processing and unlocking a range of features. With a remarkable 10 fps shooting capability, 4K 60p video recording, and advanced Af tracking, this camera sets a new standard in versatility. Its video capabilities include 10-bit recording, supporting S-Cinetone, S-Log3, and Hlg for unparalleled color and gamma controls.