Are you ready for this Gel-ly? Finally, an uber-moisturizing lip balm with rich color and gel shine. Formulated with over 25% super-hydrating lip-protecting plant-based oils, as well as Vitamin E as an antioxidant. Gel Color Lip + Cheek Balm offers vibrant color with smooth coverage. The gel polymers provide a fresh, wet gloss without stickiness. Free of gluten, preservatives and animal derived ingredients. These fun and sassy Touch'N'Go makeup stix are so easy to love. Keep Calm and Gloss On.