Quantum Dot NanoCell Color TechnologyExperience vibrant and accurate colors with Lg's Quantum Dot NanoCell Color Technology, delivering a rich and immersive viewing experience. 5 Ai Processor 4K Gen7Enhance your content with the 5 Ai Processor 4K Gen7, which optimizes picture and sound quality for a more lifelike experience.webOS Smart PlatformAccess your favorite streaming services and apps with the intuitive webOS platform, offering a seamless and user-friendly interface.HDR10 and Hlg SupportEnjoy enhanced contrast and detail with support for HDR10 and Hybrid Log-Gamma (Hlg) formats, bringing your content to life.ThinQ Ai and Voice ControlUtilize built-in Amazon Alexa and compatibility with Google Assistant and Apple HomeKit for convenient voice control and smart home integration.