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TIPS FOR A SUCCESSFUL HOLIDAY POP-UP


If you want to take advantage of the surge in demand the holiday shopping season brings, now’s the time to consider opening up a seasonal space!

Read on for our best tips for creating your own successful holiday pop-up shop, then reach out to your Centennial Local Leasing and Business Development Representative today to discuss the next steps.




1. CREATE READY TO GIVE GIFTS




Regardless of the specific products you sell or the services you offer, it’s essential to be able to answer the question: how can my pop-up benefit consumers during the holiday season? All shoppers appreciate time-saving convenience during this busy time of year. Even if you don’t carry seasonal gifts or holiday-themed goods, your pop-up shop can still become a holiday gifting destination by bundling items into “all-in-one” baskets or easy “grab-and-go” packages. Not only will this inspire impulse buying and gifting purchases, but it’s also a great way to sell off any inventory that may not sell as well on its own.




2. SET THE SCENE




With twinkling lights, festive music, and visits with Santa, the cheerful holiday environment at Centennial shopping centers helps draw in hundreds of thousands of shoppers across the country each November and December. According to one survey, it is holiday experiences like these that draw shoppers in, with 42% of consumers saying they shop in-store because they enjoy the festive ambiance. Make the most of the season and get your shoppers in the holiday spirit by creating your own fun and festive experiences within your pop-up space. Use decorations and a festive music playlist, and make sure your staff is trained to provide personal attention to each guest in order to spread the holiday cheer.




3. MARKET YOUR POP-UP ON SOCIAL MEDIA




Social media is an awesome tool to promote your temporary shop. Even prior to opening, your pop-up shop can become the talk of the town with an effective social media strategy that builds buzz and excitement for your grand opening. After opening, keep the conversation going on social media (and continue to build hype to drive foot traffic in person) by sharing photos, video content, and ongoing store happenings on a regular basis. Social media presents a great opportunity to not only show off what shoppers can expect to see when they visit in person, but it also provides another channel of communication to interact with your customers long before (or after) they come out to shop.




READY TO TAKE THE NEXT STEP?




The holiday season is almost upon us! Get in touch with your Local Leasing and Business Development Representative today to chat about taking that next step in opening your own holiday pop-up shop: Contact Us.